There were two very divergent reasons
for me to leave a cushy corporate job as a Vice President
- Human Resources as early as just 9 years into my professional
career and jump into the tidal wave of the rapidly growing
recruitment industry.
One, I was fascinated by the huge amount of revenue
I managed to generate for this sector by simply changing
my job; it seemed a trifle too easy. Secondly, as a
Head of the hiring function for a few years, I had noticed
the sheer lack of professionalism in the dealings with
the typical recruitment agencies and I really wanted
to change the way a typical "placement agency"
functioned.
In fact it's amazing to know that the recruitment and
staffing industry has such a huge spread and width that
from a simple housewife to a global fortune 500 corporation
happen to be in the same business. It's a business that
needs not much by virtue of qualifications, virtually
zero investment and a person can simply convert their
household PC and home phone into a business proposition
by efficient networking and usage of the net. This probably
has become a double edged sword and is perhaps a reason
why recruitment agencies are taken quite lightly by
many companies, unlike many other professionals like
Chartered Accountants, Lawyers, Management Consultants
etc.
In fact, it's a sad state of affairs the way companies
approach recruitments in India today. Most companies
have a knee jerk reaction to fulfilling any vacancy.
Here are some scenarios that typically happen:-
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A business leader acquiring a
new business suddenly faces a contractual commitment
to be made to a client stating the days in which
he would start delivering. He does a quick calculation
and agrees to an unrealistic timeframe and then
calls up his HR head to meet the numbers within
a deadline that has already been committed. The
HR folks go crazy and call up all agencies in
their list and ask for resumes by the very next
day. Feeble attempts by the agency to get job
specifications are met with - "I am sure
being in this profession you would understand
our needs". It then becomes a rat race among
agencies to log on to job sites, pick the resumes
and send it to the client. It becomes a scenario
of "fastest fingers first" and the casualty
in all of this is both the interest of the company
and the interest of potential candidates. Once
the shortlist comes in the agencies use their
best selling skills to push a candidate into a
job that may or may not fit into his / her career
aspirations / goals. The end result - if the person
does get hired - he may not last long in the job,
creating a vacancy soon enough which will again
create a business requirement for the recruitment
agency.
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The second scenario that I have
witnessed is where a decent recruitment agency
tries it's level best to do a quality job and
sends candidates that best fit the profile professionally
and aspirationally, but the client having met
this candidate comes back saying - "Very
Good Candidate, but can't decide by meeting just
one or two people. Please send some more like
him or her." Often enough in such a scenario,
when the client after meeting more candidates
decides to come back to the first good one, the
guy has taken up another offer. Companies need
to realize, that if a candidate is looking out
and if the person is good, it will not be long
before he gets picked up any good firm. In such
a scenario, both the firm that loses out on the
candidate and the recruitment agency that put
in all the effort to identify a "One shot
hire" lose out and typically the agency gets
de-motivated. Next time around, the agency might
get around this situation by sending some below
average profiles along with the good profile to
make sure the client has the satisfaction of choosing
one among many. The client ends up as a loser
as it wastes more management time to come to the
same decision.
If they had in the first place considered the
recruitment agency as an equal partner they would
have trusted their judgement when the agency said
that this was the best candidate available. Here
I am not suggesting the client give up its right
to see more people, but where they find the candidate
suitable, they should not defer a decision simply
because it was the first person they met.
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Another situation is where the
client feels it's entirely the job of the recruitment
agency to build a rapport with a prospective candidate
and convince the person about the prospective
company. It is as much a role of the company itself
to make sure they "wow" the candidate
and make a good pitch. In today's scenario the
number of quality candidates is dwindling and
the opportunities available to these quality candidates
are numerous.
In such a scenario it's essential that the company
having identified the right candidate go all out
to build a bond in the pre-hiring stage so that
they do not end up with a situation where on the
date of joining they realize that the candidate
has changed his mind. This is possible if the
hiring manager, or the person to whom the candidate
is to report make efforts to stay in touch with
the candidate during the entire pre-joining process,
helping the person answer all his queries / apprehension
and smoothening out any bureaucratic requirements
that need to be cleared.
I remember a case in my career where I had offers
from three companies, two were established players
and one was a startup. The HR Head of the startup
created not only a great impression about that
firm, but after giving the offer introduced me
to some key personnel and actually came till the
parking lot to see me off. In fact the bond that
he created on that first day itself made it very
difficult to discount this company vis a vis the
established players and after a week this was
the company I chose to join.
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Finally, companies need to have
efficient hiring processes. We frequently come
across companies where a candidate meets four
to five people before any decision is taken. Companies
say that they are just being diligent and making
sure that they make the right decision. However
mostly this is the result of poor delegation,
inability to trust others and ones own judgement
and the hope to make sure that there are many
folks to share the blame in case a wrong hiring
decision is made.
Many times these interviews are spread across
many days and at times so poorly organized that
the candidate by the end of the whole process
has second thoughts about the company. In fact
at times the hiring processes tend to be so poorly
managed that all those who are not selected make
sure they spread the word the company is very
unprofessional in spite of the fact that the company
does a great job in it's core business area.
Companies must realize that each candidate irrespective
of whether he/she is hired or not acts as a brand
ambassador of the company. It's thus very essential
to create a wow experience that leaves the candidate
with a feeling that this is a great company and
even if he / she did not clear the interview this
time, they aspire to work for this firm in future.
Such candidates will communicate the same about
their experience to their friends and relatives.
This would in the long run help the company get
candidates much more easily than otherwise.
In fact candidates with a bad hiring experience
in most cases share that with friends and family
and would pro-actively stop someone from attending
interviews in such companies and the company would
not even realize that they miss out on a lot of
good candidates because of a poor hiring process.
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Another very disturbing situation
in most companies is where the recruiters act
as postmen to the management or to the department
for whom they hire. Not only does the organization
not share a job description with the recruitment
agency, but the recruiters managing the hiring
process with the organization have a very poor
understanding of the requirement. This leads to
a situation where they can neither understand
the queries of the recruitment agency or of prospective
candidates. Hence they end up saying that they
will check and get back leading to further delays
in the process or worse still giving an incorrect
answer leading the recruitment agency on the wrong
path.
To solve the above problem, in one of the companies
I worked for, I successfully implemented a system.
In this system each department / manager raising
a manpower requirement filled a job requisition
form which had KRA's and KSA's specified with
the 5 points max. and each KRA and KSA was given
a percentage so that they added up to 100%. This
information along with other basic information
like qualifications, experience, constraints etc
was taken as an input from the person who knew
best about the position. An approved Job Requisition
was passed on the recruitment agency and in turn
to prospective candidates. This made the whole
hiring process so transparent that everyone from
recruiters in the company, to the recruiters in
the recruitment firm and to the candidates had
absolute clarity on the role. Going forward the
same document was used as an input in the appraisal
of the candidate making sure the candidate knows
what is expected from him and his / her evaluation
parameters even before he/she was hired.
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I have through this article tried to
share some of the experiences / challenges I have faced
both as a part of an HR team in the corporate and as
a part of the Recruitment industry in India. I sincerely
hope that it helps readers identify situations in their
own firms and address those issues wherever possible.