There were two very divergent
reasons for me to leave a cushy corporate job
as a Vice President - Human Resources as early
as just 9 years into my professional career and
jump into the tidal wave of the rapidly growing
recruitment industry.
One, I was fascinated by the huge amount of revenue
I managed to generate for this sector by simply
changing my job; it seemed a trifle too easy.
Secondly, as a Head of the hiring function for
a few years, I had noticed the sheer lack of professionalism
in the dealings with the typical recruitment agencies
and I really wanted to change the way a typical
"placement agency" functioned.
In fact it's amazing to know that the recruitment
and staffing industry has such a huge spread and
width that from a simple housewife to a global
fortune 500 corporation happen to be in the same
business. It's a business that needs not much
by virtue of qualifications, virtually zero investment
and a person can simply convert their household
PC and home phone into a business proposition
by efficient networking and usage of the net.
This probably has become a double edged sword
and is perhaps a reason why recruitment agencies
are taken quite lightly by many companies, unlike
many other professionals like Chartered Accountants,
Lawyers, Management Consultants etc.
In fact, it's a sad state of affairs the way companies
approach recruitments in India today. Most companies
have a knee jerk reaction to fulfilling any vacancy.
Here are some scenarios that typically happen:-
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A business leader acquiring
a new business suddenly faces a contractual
commitment to be made to a client stating
the days in which he would start delivering.
He does a quick calculation and agrees to
an unrealistic timeframe and then calls
up his HR head to meet the numbers within
a deadline that has already been committed.
The HR folks go crazy and call up all agencies
in their list and ask for resumes by the
very next day. Feeble attempts by the agency
to get job specifications are met with -
"I am sure being in this profession
you would understand our needs". It
then becomes a rat race among agencies to
log on to job sites, pick the resumes and
send it to the client. It becomes a scenario
of "fastest fingers first" and
the casualty in all of this is both the
interest of the company and the interest
of potential candidates. Once the shortlist
comes in the agencies use their best selling
skills to push a candidate into a job that
may or may not fit into his / her career
aspirations / goals. The end result - if
the person does get hired - he may not last
long in the job, creating a vacancy soon
enough which will again create a business
requirement for the recruitment agency.
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The second scenario that
I have witnessed is where a decent recruitment
agency tries it's level best to do a quality
job and sends candidates that best fit the
profile professionally and aspirationally,
but the client having met this candidate
comes back saying - "Very Good Candidate,
but can't decide by meeting just one or
two people. Please send some more like him
or her." Often enough in such a scenario,
when the client after meeting more candidates
decides to come back to the first good one,
the guy has taken up another offer. Companies
need to realize, that if a candidate is
looking out and if the person is good, it
will not be long before he gets picked up
any good firm. In such a scenario, both
the firm that loses out on the candidate
and the recruitment agency that put in all
the effort to identify a "One shot
hire" lose out and typically the agency
gets de-motivated. Next time around, the
agency might get around this situation by
sending some below average profiles along
with the good profile to make sure the client
has the satisfaction of choosing one among
many. The client ends up as a loser as it
wastes more management time to come to the
same decision.
If they had in the first place considered
the recruitment agency as an equal partner
they would have trusted their judgement
when the agency said that this was the best
candidate available. Here I am not suggesting
the client give up its right to see more
people, but where they find the candidate
suitable, they should not defer a decision
simply because it was the first person they
met.
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Another situation is where
the client feels it's entirely the job of
the recruitment agency to build a rapport
with a prospective candidate and convince
the person about the prospective company.
It is as much a role of the company itself
to make sure they "wow" the candidate
and make a good pitch. In today's scenario
the number of quality candidates is dwindling
and the opportunities available to these
quality candidates are numerous.
In such a scenario it's essential that the
company having identified the right candidate
go all out to build a bond in the pre-hiring
stage so that they do not end up with a
situation where on the date of joining they
realize that the candidate has changed his
mind. This is possible if the hiring manager,
or the person to whom the candidate is to
report make efforts to stay in touch with
the candidate during the entire pre-joining
process, helping the person answer all his
queries / apprehension and smoothening out
any bureaucratic requirements that need
to be cleared.
I remember a case in my career where I had
offers from three companies, two were established
players and one was a startup. The HR Head
of the startup created not only a great
impression about that firm, but after giving
the offer introduced me to some key personnel
and actually came till the parking lot to
see me off. In fact the bond that he created
on that first day itself made it very difficult
to discount this company vis a vis the established
players and after a week this was the company
I chose to join.
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Finally, companies need
to have efficient hiring processes. We frequently
come across companies where a candidate
meets four to five people before any decision
is taken. Companies say that they are just
being diligent and making sure that they
make the right decision. However mostly
this is the result of poor delegation, inability
to trust others and ones own judgement and
the hope to make sure that there are many
folks to share the blame in case a wrong
hiring decision is made.
Many times these interviews are spread across
many days and at times so poorly organized
that the candidate by the end of the whole
process has second thoughts about the company.
In fact at times the hiring processes tend
to be so poorly managed that all those who
are not selected make sure they spread the
word the company is very unprofessional
in spite of the fact that the company does
a great job in it's core business area.
Companies must realize that each candidate
irrespective of whether he/she is hired
or not acts as a brand ambassador of the
company. It's thus very essential to create
a wow experience that leaves the candidate
with a feeling that this is a great company
and even if he / she did not clear the interview
this time, they aspire to work for this
firm in future. Such candidates will communicate
the same about their experience to their
friends and relatives. This would in the
long run help the company get candidates
much more easily than otherwise.
In fact candidates with a bad hiring experience
in most cases share that with friends and
family and would pro-actively stop someone
from attending interviews in such companies
and the company would not even realize that
they miss out on a lot of good candidates
because of a poor hiring process.
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Another very disturbing
situation in most companies is where the
recruiters act as postmen to the management
or to the department for whom they hire.
Not only does the organization not share
a job description with the recruitment agency,
but the recruiters managing the hiring process
with the organization have a very poor understanding
of the requirement. This leads to a situation
where they can neither understand the queries
of the recruitment agency or of prospective
candidates. Hence they end up saying that
they will check and get back leading to
further delays in the process or worse still
giving an incorrect answer leading the recruitment
agency on the wrong path.
To solve the above problem, in one of the
companies I worked for, I successfully implemented
a system. In this system each department
/ manager raising a manpower requirement
filled a job requisition form which had
KRA's and KSA's specified with the 5 points
max. and each KRA and KSA was given a percentage
so that they added up to 100%. This information
along with other basic information like
qualifications, experience, constraints
etc was taken as an input from the person
who knew best about the position. An approved
Job Requisition was passed on the recruitment
agency and in turn to prospective candidates.
This made the whole hiring process so transparent
that everyone from recruiters in the company,
to the recruiters in the recruitment firm
and to the candidates had absolute clarity
on the role. Going forward the same document
was used as an input in the appraisal of
the candidate making sure the candidate
knows what is expected from him and his
/ her evaluation parameters even before
he/she was hired.
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I have through this article tried
to share some of the experiences / challenges
I have faced both as a part of an HR team in the
corporate and as a part of the Recruitment industry
in India. I sincerely hope that it helps readers
identify situations in their own firms and address
those issues wherever possible.