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Circle Head Marketing (GM Level Role) MP&CG Circle in a Telecom Firm
Experience: 15 - 17 Years
Location: Bhopal
Compensation: Rupees 37,50,000 - 47,50,000 P.A. 
Education: MBA   
Industry Type: Telecom
Posted Date: 24, Oct 2012
Job Description

# Marketing Management

• Deploy marketing strategies to support changing market and business for sustained market leadership and growth

• Lead circle team to achieve Market Leadership in terms of Revenue, RMS & CMS

• Building common brand and capitalise on multi platform opportunities

# Incremental RMS & Net Revenue

• Circle specific marketing efforts across product lines (Pre-pay, Post-pay, Data, Walky, Roaming, 3G Acquisitions) to drive revenue and increase MOU

• Strategise different programs to enhance revenue from VAS & 3G

• Ensure product interventions drive ARPU, reduce churn and give a healthy effective rate

# Brand Leadership

• Build, develop and maintain a robust brand that enjoys a preferred brand status across circle

• Deploy Marcom strategy and plan as per corporate guidelines

# Customer experience and delight activity

• Deploy action plan for quality customer experience and strengthen market processes with the objective of simplifying the customer’s experience

• Builds a marketing organisation with high customer orientation and focus on quick superior delivery

• Reducing customer churn across segments to increase intention to Stay

# Other Responsibilities

• Market visit to meet channel and distribution partners once a month

• Conduct a full team meeting with all Marketing vertical heads once a week

• Review performance in all marketing verticals at least twice per month

• Review Marcom and NPD performance twice a month

• monitor product launches and new initiatives

Keyskills: Telecom, Marketing, Sales

Desired Candidate Profile
# Strategic thinking/ Business forecasting

# Planning & Organization

# Managing Large Organizational Groups

# Change Management

# Driving Knowledge Management across Organization

# Facilitation and cross functional group moderation

# Managing & driving business excellence

# Research orientation for constant improvisations

# Expertise in telecom business and cross functional operation

# Building effective team , Customer focus, People Development, Drive for results , Dealing with ambiguity, Timely decision making

# MBA with 15 – 17 years of total experience with 10 years in Telecom
Company Profile
A Leading Indian Telecom Company
Contact Details
Executive Name: Sneha Tiwari
Telephone: 9911179395
Email Id: sneha.t@therecruiters.net
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