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Manager / AVP - Marketing for a Leading Travel Marketing Representation Company (Cruise liner)
 
Summary
 
Experience: 10 - 15 Years
Location: Delhi
Compensation: Rupees 15,00,000 - 20,00,000                     
Industry Type: Travel & Tourism
Posted Date:  1 Dec 2013
 
Job Description
 

# Strategy, brand positioning and channel management with the aim to increase awareness, sales and overall brand value.
# Strategy and brand management
# Campaign conceptualization and plan
# PR – Strategy and content development and relationship management with PR agencies with parallel management of direct media relations
# Determine advertising mediums and work with creative agencies to develop collaterals and communication
# Implement campaigns and execute media buying across mediums including digital, TV, print and more.
# Social Media Management – Strategy and account management across various social media channels. Ideation, communication and analytical analysis of social media activity including mediums such as Youtube, Facebook, Twitter, Pinterest, Linkedin and various others
# Email Marketing – Design, implementation and analysis of email campaigns
# Internal communications
# Liaise with branch offices for execution and feedback
# Market research and analysis, to identify brand positioning and consumer segments
# Identify and establish alliance partners

 
Desired Candidate Profile
 
# MBA with 5 – 8 Years of relevant Marketing experience (preferably in a B2C company in sectors like Hospitality, FMCG, Consumer Durables, Travel etc)

# Desired Candidate Profile:
- Excellent communication skills
- Creative
- Collaborative
- Excellent networking skills
- Customer oriented
- Enthusiastic
- Hard-working
- Quality and detail Oriented
- Self-motivated
- Strong research skills
- Strategic and Innovative thinking
- Project management and multi task skills set
- Analytical
- Quantitative & qualitative skills to determine research outcomes
- Strong sense of market and media trends, with capacity to feed regular updates on TG & Industr

 
Company Profile
 
A Leading Travel Marketing Representation Company (Cruise liner)
 
Contact Details
 
Company Name: The Recruiters
Website: http://www.therecruiters.net
Executive Name: Kanika Pathak
Telephone: 9911179427
Reference ID: kanika@therecruiters.net
 
 
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