# Product Marketing of the company's Anti
Virus product line.
# Build & manage the digital properties of
the company from a marketing communication domain.
# Creating Marketing Collaterals, PR releases,
customer communication documents.
# Using the digital media to create product awareness
globally and generate business leads for the organisation.
# Establish effective working relationships with
sales and agency leadership to ensure that our
products and services are implemented through
sales enablement and marketing demand generation
# Build systems and protocols internally that
ensure all content is optimized across all platforms
and user experiences (websites, mobile, social,
video, blogs, retail portals etc). Implement and
execute the marketing plans for various online marketing programs.
# Develop, establish and maintain marketing
strategies to meet organizational objectives.
# Demonstrate effective management of the marketing,
advertising and promotional activities of the
# Execute online and offline marketing initiatives,
integrating online and new media, email, print,direct
mail, social media, company websites, brand awareness
and drip marketing initiatives. The ability to
speak to how these channels work together is very
# Use PR as an effective tool to communicate
about the company’s achievements and products.
# Expertise in ecommerce and online marketing.