Strategy & Financial Targets – This Partner Associate (PA) is expected to assume responsibility for achievement of revenue, profitability and financial targets for their SBU, review financial and operational performance, and lead the business planning and strategic direction of his/her SBU in the Brand and Consumer practice. The individual should be capable of developing and implementing the firm’s business plan for his/her SBU/practice; managing overall profitability ( income, costs, productivity) of his/her SBU and managing the growth of the practice

Business Development (BD) – A PA should be capable of driving growth of the practice/ firm by acquiring new business & opportunities.

Client Servicing – A PA should be capable of driving service quality, client retention & growth for his/her SBU; developing the strategy/annual/quarter plan for the client portfolio under control; providing counsel to senior members of the client organisation; conducting client training workshops on media, crisis, messaging, etc; developing strong professional relationships with the key client representatives and developing professional relationships with journalists, analysts and key influencers.

Knowledge Innovation and Quality - A PA should take ownership of inculcating and driving penetration of domain and functional knowledge and expertise across all levels though sharing of knowledge , best practices and industry developments. He/ she should be able to contribute to thought leadership in the industry.

People Management - Coordinate with Talent team for operational people matters; focus on key talent retention and development and conduct select training sessions as required