Associate Partner - Brand & Consumer Practice, Mumbai for an MNC PR Firm
Experience: 8 - 10 Years Location: Mumbai Compensation: Rupees 13,00,000 - 16,00,000 P.A. Education: Graduate / Postgraduate (ideally in the field of PR, Communications, Marketing, Business or Advertising) Industry Type: PR Posted Date: 11-Aug-15
Job Description & Candidate Profile
The Brand & Consumer Practice services clients in FMCG, Lifestyle, Entertainment, Food and Beverage, Fashion and Consumer Sector. The team works on some of the leading players in the industry.
Person will be responsible to ensure business growth of the practice in a sustainable and a profitable manner in line with the Firm's Public Relations business strategy; provide leadership and direction to the team and ensure high quality of service delivery & customer satisfaction with focus on Key Client Relationships. Leads a practice area and is responsible for the development and growth of his/her Strategic Business Unit (SBU). Additionally, the individual will assist the Managing Partner and Practice Leader in leading the strategic business initiatives of the firm.
Education - Graduate or Post Graduate qualification in Business Administration or a professional qualification in the field of public relations or marketing communication.
Experience - Minimum 8 years of work experience in public relations or the communications industry, out of which at least 4-6 years should be in a leadership position servicing Brand and Consumer sector clients.
Strategy & Financial Targets - expected to assume responsibility for achievement of revenue, profitability and financial targets for their SBU, review financial and operational performance, and lead the business planning and strategic direction of his/her SBU in the Corporate practice. The individual should be capable of developing and implementing the firm's business plan for his/her SBU/practice; managing overall profitability ( income, costs, productivity) of his/her SBU and managing the growth of the practice
Business Development (BD) - should be capable of driving growth of the practice/ firm by acquiring new business & opportunities.
Client Servicing - should be capable of driving service quality, client retention & growth for his/her SBU; developing the strategy/annual/quarter plan for the client portfolio under control; providing counsel to senior members of the client organisation; conducting client training workshops on media, crisis, messaging, etc; developing strong professional relationships with the key client representatives and developing professional relationships with journalists, analysts and key influencers.
Knowledge Innovation and Quality - should take ownership of inculcating and driving penetration of domain and functional knowledge and expertise across all levels though sharing of knowledge, best practices and industry developments. He/ she should be able to contribute to thought leadership in the industry.
People Management - Coordinate with Talent team for operational people matters; focus on key talent retention and development and conduct select training sessions as required
Skills and Attitude required:
- Have Brand & Consumer PR Experience with exposure to leveraging consumer insights to plan campaigns
- Outgoing personality with strong interpersonal, presentation and communication skills
- Ability to build strong trust based relationships with the clients
- Persuasive ability and assertiveness while dealing with challenging issues
- Decision making skills and risk taking ability
- Should be able to manage a fast paced, high stress environment ensuring commitment to quality and deadlines
- Discretion when dealing with confidential information
- Should demonstrate highest standards of integrity and adherence to organizational values
- Relevant knowledge of sector specific media will be an added advantage