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DGM - Marketing Communication with a Leading Airline Company in India, Gurgaon
 
Summary
Experience: 12-15 Years
Location: Gurgaon
Compensation: Rupees 30L - 35 L inclusive of 5% variable Pay
Education: Post Graduate degree in Management (Regular MBA)
Industry Type: Airline
Posted Date: 29-Jun-16
 
 
Job Description & Candidate Profile
 

Position Responsibilities:

  • To manage Company's brand communication including planning and managing all messages, communication and collaterals across all mass media channels, to develop and enhance the brand identity, and support sales.
  • Plan and implement brand building initiatives
  • Plan ideal communication mix across various marketing channels
  • Liaising with Creative Agencies for planning and executing brand campaigns
  • Develop, protect and enhance company's brand guidelines
  • Act as the brand custodian and formulate annual plans - marketing calendar, budget planning, allocation and tracking of media buying and spend
  • Stretch advertising Rupee by reducing production costs and optimal selection of media channels
  • Plan & manage product launches across the network

KRA's :-

  • Maximize advertising ROI
  • Company brand awareness and salience

Competencies Required for this role :-

  • Understanding of conventional and new channels of marketing
  • Communication – verbal, written and presentation skills
  • Networking -Facilitation & cross functional group moderation
  • Strong IT skills covering MS Office systems, sales systems and website management
  • Strong leadership and management skills.
  • Strategic and analytical thinker
  • Mediation & Negotiation
  • Team work and strong people development

 

Education - Post Graduate degree in Management (Regular MBA)

Experience - 12-15 years in marketing communications (Preferably from Airlines or FMCG, Consumer goods etc)

 

 

Company Profile

 

Leading Airline Company in India

 

 
Contact Details
 
Company Name: The Recruiters
Executive Name: Shantanu Saha
Telephone: 0124-4142010
 
 
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