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Head - Marketing - Cruise Liner, Delhi
Experience: 10 - 14 Years
Location: Delhi
Compensation: 30L - 35L
Education: MBA
Industry Type: Travel / Hospitality
Posted Date: 24-Sep-16
Job Description & Candidate Profile

Job Description:

  • Strategy, brand positioning and channel management with the aim to increase awareness, sales and overall brand value.
  • Campaign conceptualization and planning
  • PR strategy and content development and relationship management with PR agencies with parallel management of direct media relations
  • Determine advertising mediums and work with creative agencies to develop collaterals and communication
  • Implement campaigns and execute media buying across mediums including digital, TV, print and more
  • Digital & Social Media Management - Strategy and management across various digital and social media channels. Ideation, communication and analytical analysis of all platforms including mobile
  • Internal communications
  • Liaise with branch offices (5) for execution and feedback
  • Market research and analysis, to identify brand positioning and consumer segments
  • Identify and establish alliance partners

Desired Candidate Profile:

  • MBA with 10 plus Years of relevant Marketing experience (preferably in a B2C company in sectors like FMCG, Consumer Durables, eCommerce, Travel, Hospitality, etc.)
  • Excellent communication skills
  • Creative
  • Collaborative
  • Excellent networking skills
  • Customer oriented
  • Enthusiastic
  • Hard-working
  • Quality and detail Oriented
  • Self-motivated
  • Strong research skills
  • Strategic and Innovative thinking
  • Project management and multi task skills set
  • Analytical
  • Quantitative & qualitative skills to determine research outcomes
  • Strong sense of market and media trends, with capacity to feed regular updates on Industry
Company Profile

Travel Representation Company (International Cruise Line)

Contact Details
Company Name: The Recruiters
Executive Name: Shantanu Saha
Telephone: 0124-4142010
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