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Head - Sales, Tyre Ancillary Company, Delhi
Experience: 15 - 25 Years
Location: Delhi
Compensation: 40L - 45L
Education: MBA
Industry Type: Auto Ancillary
Posted Date: 04-Oct-16
Job Description & Candidate Profile


Roles & Responsibilities:

  • Developing and implementing sales strategies to increase market share and profitability on sustainable basis in line with Annual Business Plan (ABP).
  • To direct the sales and marketing team and establish sales targets category wise, product wise as per ABP, help them in breaking the same geographically, quarterly, monthly, weekly & daily targets.
  • Develop marketing strategy for new and existing products and oversee implementation of the Marketing strategy -including ATL & BTL campaigns, events, channel partner meets and PR.
  • To plan and implement local sales promotion and (liaise with different Creative and Advertising agencies for different campaigns.
  • Help in developing long term pricing strategy to maximize variable margin through category/product/ territory mix decisions.
  • Regularly have commercial review for profitability and working capital including debtors.
  • Have a clear focus on channels to increase Distribution, Visibility and sales volumes.
  • Create and plan yearly sales marketing plan with ROl analysis
  • Generate market insights with information on competitor channel partners, pricing, and discount and promotion activities.
  • Achieve Turnover & Profit targets, conduct regular reviews with the regional teams

Functional Competencies:

  • Must be strong in sales planning & strategy, Sales & Marketing concepts, product positioning, product development, Branding, people management, competitive analysis, understanding the customer & customer needs and Client Relationship.


  • MBA or equivalent (Sales & Marketing) from a reputed institute


  • 15+ years of total experience with minimum 10+ years in mid-senior managerial capacity related to Sales & Marketing in a reputed firm (Preferably from Auto / Auto Ancillary Companies)


Company Profile

Tyre Ancillary Company

Contact Details
Company Name: The Recruiters
Executive Name: Shantanu Saha
Telephone: 0124-4142010
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