National Head - Digital Marketing Practice with an MNC PR Firm, Gurgaon
Experience: 14 - 17 Years
Compensation: 30L - 35L
Education: Post Graduate in Public Relations, Marketing, or Communications
Industry Type: PR Firm
Posted Date: 25-May-17
Job Description & Candidate Profile
Manage profitability (income, cost & productivity) of the Digital Practice of the PR Firm
Deliver the revenue and business development target.
Develop digital strategy and targeted multi-channel communication programs for clients that help them successfully build profitable, long-term relationships with their customers
Oversees a significant portfolio of clients and demonstrates the ability to profitably grow clients and build long lasting client relationships
Seeks opportunities to develop senior level client relationships and serves as the senior point person and trusted advisor for clients
Provides overall strategic direction and quality standards and is dedicated to the achievement of outstanding results with a long-term perspective
Attends important client events, meetings and account reviews to provide strategic input and ensure quality execution of client programs
Drive service quality, client retention and growth
Pro-actively manages client expectations and quickly grasps problems, makes tough decisions and implements swift action plans to ensure client satisfaction
Reviews existing client programs with account teams and regularly attends internal WIP meetings to keep fully briefed on client activities and maintain high standards of client work
Take the lead on issues and crisis management, media training, messaging workshops etc.
Deliver operational excellence through adoption of best practices
Translate strategic programs into reality
Ideal candidate should be an entrepreneur and a team player, with superior communication skills, both internal and client-facing, strong relationship management & ability to work effectively with a variety of internal teams.
Should be able to establish trust with both external and internal stakeholders.
As a leader, should be able to articulate, have good attention to detail and good interpersonal skills and have the ability to coach team members.
As a business manager, should be able to manage simple P&L and achieve business targets, while multi-tasking and working under pressure of deadlines.
14+ years of experience in the Communication industry, (Advertising, PR, Marketing, Digital communication), out of which at least 10 years should be in leading the Social Media mandate for clients, in a leadership position.
Digital agency experience preferred.
It is one of the leading Public Relations agencies in India. With digital Partners across the globe, they help their clients with core skills in digital and social media marketing, social communications consulting and training, online influencer outreach, and online monitoring, measurement & analytics.