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Head of Marketing with an MNC Publishing Company, Noida
Experience: 15 - 20 Years
Location: Noida
Compensation: 30L - 35L
Education: MBA
Industry Type: Publishing
Posted Date: 28-Nov-17
Job Description & Candidate Profile


  • Owning the outbound marketing programs (Offline+ Online) at each life cycle stage, making continuous improvements based on performance, trends, and insights
  • Conceptualizing, building, executing and analyzing adoption and engagement marketing programs across all outbound marketing channels
  • Leading the corporate communications & all media relations thereby increasing brand awareness by developing and iterating on customer segmentation and designing innovative marketing tactics
  • Understanding the end-to-end life cycle funnel and attribution metrics to shape marketing and messaging
  • Defining event calendar and integrating the same with all channels like Social Media, Display/Text Ads, and online campaigns
  • Developing long-term social media strategy, achievable and scalable plans for social channels, and ensuring alignment with business goals
  • Building content and communicating with internal/external stakeholders in support of tools, services, best practices for social media marketing and capture resulting metrics
  • Identifying SEO optimization opportunities such as creation of new nodes, content optimization
  • Building events and PR stories.
  • Maintaining tie with ongoing PR activities as well as initiating/identifying relevant opportunities with brands/exhibitions
  • Partnering with product and technology teams to build a roadmap and executing projects that lead to increased engagement from active customers as well as lapsed customers


  • Preferably an MBA with 15+ years of experience in online marketing, marketing communications, product management, and/or consumer products and services
  • Proven track-record of managing and delivering life cycle programs, identifying customer actions and conversions for each stage and achieving those KPIs.
  • Strong People Management skills and stellar problem solving & issue resolution skills with the ability to work effectively in a deadline-driven work environment
  • Ability to multitask while maintaining quality and attention to detail.


Company Profile

MNC Publishing company


Contact Details

Company Name: The Recruiters
Executive Name: Kanika Pathak
Telephone: 9911179375
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